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June 1, 2011 / innovationinitiator

Would you like fries with that?

McDonalds Store in Dortmund, Germany

Image via Wikipedia

McDonalds, with that iconic statement, managed to convert every one of their customer contact points into an opportunity to upsell.

Every time you walked in for an interview, you were trying to up-sell yourself.

Every idea you put in front of your team and organization was a sales opportunity.

As an entrepreneur, you have to love selling.

And chances are you’re getting better at it.

Every time someone shoots down your ideas you go back out there, with new ones.

And that is selling.


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